Accessibility needs relevant to content creators cluster around the need for clear and concise writing, using the formatting toolbar, and providing text alternatives. Content Accessibility Checklist Pictures are for puppies, not for paragraphs. Avoid images of text. Check color contrast with eyedropper tools. Differentiate with more than color alone ("in green") or a single sensory characteristic ("at left"). Write meaningful links that work out of context; not "click here to learn more." Structure content with headings, lists and table headers. Write alternative text that describes what each image means in this particular context. Tag language switches, or "Español" becomes "A Spaniel." Provide captions or transcripts for video and audio. Delete PDF documents out of love for mobile and screen reader users. Test new designs with automatic tools, mobile phones and real people.